Eliminate Fragmentation.

Touring is a beast—fast-moving, high-stakes, and full of surprises. But with EMBRace, you’re never facing it alone.

It’s difficult to keep designers, production vendors, the artist’s vision, the financial investment, and the logistical realities of a tour fully aligned. This results in hours of unnecessary back-and-forth, design revisions, and last minute changes.

EMBRace is the solution for that.

Diagram showing categories for creative production including Lighting, Video & LED, Special Effects, Creative Direction/Production Design, Content & Visuals, and Audio.

Let us handle the chaos.
You own the moment.

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We get it right.
The first time.

How many times has a great design been presented to the artist, only to find out later that it’s either too big, or too expensive?

We’ve seen it a hundred times. Maybe more. Designers are engaged, but lack crucial budget, or venue data (because it doesn’t always exist yet!) - then they pitch designs that look great on a computer screen, but turn out to be logistically impossible, or financially unfeasible. Then comes the scale-down… and what’s left is a design that no one is in love with.

We do the legwork on the front end - ensuring that your show’s design meets the financial, operational, and logistical requirements of the tour before anything else happens.

Our Services

EMBRace can coordinate every aspect of your touring production. All of our services are a la carte, and we’re happy to help wherever we can.

That sweet embrace

CREATIVE DESIGN & DIRECTION

Production, Scenic, and Lighting Design, including all related technical drawings, rigging plots, power distribution diagrams, and related engineering.

AUDIO / VIDEO / LIGHTING

Audio / Video / Lighting equipment rentals, either through EMBR’s inventory or one of our preferred vendors.

TOUR STAFFING

Gear is gear. Great people - who work well together and who are committed to your tour’s success are the foundation of every great show.

SCENIC FABRICATION

Custom fabricated scenic pieces, drops, soft goods… if you can dream it, we can build it!

VISUALS & CUSTOM CONTENT

Our experienced team of veteran designers ensure that your show is uniquely yours.

LASERS & SPECIAL EFFECTS

Lasers, Pyrotechnics, cryo cannons, confetti, streamers… the special effects options are limitless these days.

Total transparency. Total control.

No hidden markups, no “kick-backs.”

For too long, touring production has been bloated with inflated budgets full of kickbacks, fine print, hidden markups, and overall fiscal ambiguity. No one has time for that. With EMBRace, you have full visibility into where every dollar goes.

In fact, most EMBRace clients end up saving money. By getting as much dialed in from the beginning, we greatly reduce - if not totally eliminate - last minute changes that break budgets and timelines.

EMBRace keeps the creative vision, financial investment, and operational feasibility fully aligned.

Give us a call. Consider it done.

We’re a team of former tour managers, lighting designers, audio engineers and other touring professionals.

We’re not just here to check boxes—we’re here to make your life easier. To be the team you can call when you need something done right, without the runaround. Whether you need a full-service production crew or just the missing piece to complete your team, EMBRace delivers.

The last-minute changes. The impossible deadlines. The unexpected challenges. That’s why EMBRace isn’t just a service—it’s a solution. We handle the details, make the calls, and ensure that every piece falls into place exactly when and where you need it. No scrambling. No weak links.

Just a team that’s got your back every step of the way.

You’ve got questions. We’ve got answers.

  • EMBRace is designed to make your touring experience much more streamlined. We can handle the whole thing - from creative direction and production design to A/V/L services to busses and logistics to merch and fan activation.

    You have one point of contact, one weekly payment, and zero headaches.

    Have more questions? Let’s talk!

  • Actually, you’d be surprised at how cost-effective EMBRace is. We are able to negotiate extremely favorable pricing and terms with vendors, crew, and other service providers.

    We keep a sharp eye on the numbers and treat your money as if it were our own.

  • No! No tour is too small, and we’re happy to help clients at any level; although from a cost standpoint, EMBRace makes the most sense with tours that run for at least 8 weeks.

  • We have a deep rolodex of world-class designers, technicians, tour and production managers, and service providers. All of them are unequivocally capable of delivering world-class results.

    But where we really shine is matching the right crew with the right client. The result? A team of professionals who enjoy what they do, and who they do it with.

  • Although we wouldn’t recommend it, we’ve launched tours with as little as four days’ notice.

    Typically we like to have at least two months’ lead time. This gives us the ability to negotiate the most favorable terms for each of our clients.

  • Absolutely! We have suppliers worldwide and have extensive experience navigating the complex world of international touring.

    Please note, the lead-time for international tours is significantly longer than domestic touring operations.

  • For sure. One-offs are handled a bit differently but we do single-event production quite frequently.